Oooh That Smell, Can’t You Smell That Smell – Materials

Oooh That Smell,
Can't You Smell That Smell?
By: Fritz Wood, CPA, CFP


  • Staff and client retention are key success factors
  • Malodors negatively impact both staff and clients
  • Your practice – your physical facility and your people – must consistently deliver client experiences that exceed expectations
  • You can’t afford malodor in your practice – it’s an all-around deal killer
  • You need an outstanding front office staff
  • You’d be wise to periodically gauge front office performance (e.g. mystery shoppers provide evaluations and feedback)
  • You must continuously improve as consumer expectations are rising