Oooh That Smell, Can’t You Smell That Smell – Materials

Oooh That Smell,
Can't You Smell That Smell?
By: Fritz Wood, CPA, CFP

It All Starts With A Happy Staff

The first step in The Service Profit Chain begins with Employee Satisfaction, and there’s no doubt about it — the workplace’s physical environment is a key factor in whether employees are satisfied and content or dissatisfied and stressed.

Unpleasant animal-related odors are a common, daily occurrence, and managing them safely and effectively is an important part of keeping your work environment pleasant and your staff happy. Unfortunately, veterinarians, technicians and other healthcare team members can become oblivious to the severity of odors, so it’s important to ask others.

Did you know that smell is the only sense that directly impacts emotion, memory and associated learning? Odor problems can negatively impact mood and productivity. Odor problems negatively impact the perception clients and employees have of the practice. Business is hard enough; you can’t afford odor problems on top of everything else.

Google searches of ‘aroma marketing,’ and ‘scent marketing,’ and ‘science of smell’ produced tens of millions of results. Included was a recent Wall Street Journal article titled:

Using Scent as a Marketing Tool, Stores Hope It–and Shoppers–Will Linger How Cinnabon, Lush Cosmetics, Panera Bread Regulate Smells in Stores to Get You to Spend More

Smart companies know smell is important, and they actively manage it. So, besides an odor-free work environment, what else makes employees happy?

According to consulting giant McKinsey:

  1. Praise and commendation from manager/owner
  2. Attention from company leadership
  3. Opportunity to learn, grow, and lead
  4. Performance-based cash bonus
  5. Increases in base pay

Remember the languages of appreciation in the workplace:

  1. Words of affirmation – Encouraging and affirming words make people feel wanted and needed
  2. Acts of service – Pitching in to help staffers get tasks done or working collaboratively on projects evokes a sense of teamwork and purpose
  3. Quality time – One-on-one time with others is valuable and important
  4. Physical touch – This could be a high-five, fist bump, or congratulatory handshake
  5. Gifts – Gift certificates are always appreciated – catch people doing things right!